Turn TikTok comments into DMs — automatically

What is comment-to-DM?

Comment-to-DM turns a public signal into a private conversation. You post a video with a call to action — "comment PRICE and I'll send you the details" — and instead of hand-DMing everyone who replies, Hooka watches the post, catches each matching comment, and opens the DM for you.

It's the warmest kind of outreach there is: these people raised their hand first. They commented because they want what you offered. Comment-to-DM just makes sure not a single one falls through the cracks while you sleep — and that every one of them gets a message paced like a human, not a blast.

How does Hooka detect the right comments?

You give an automation two things: the post to watch and a keyword. Hooka then reads the comments on that post and matches them your way:

• Match mode: contains (the comment includes your keyword anywhere) or exact (the comment is the keyword and nothing else).
• Accent- and case-insensitive: Sígueme, sigueme and SIGUEME all match the same keyword. No one misses out over a missing accent.
• Deduplicated per commenter: one person equals one detection, however many matching comments they leave. Nobody gets spammed for being enthusiastic.

Reading the comments doesn't touch your account: detection runs logged-out, the way any visitor sees a public post. Your connected account only steps in when it's time to send.

What happens when someone comments your keyword?

Two things, and you choose whether it's one or both:

• A private DM — sent as your connected TikTok account, with the message you wrote (variables like {{handle}} included). It goes through the exact same send engine as your campaigns, so it respects the per-account daily cap (up to 100 DMs/day), the server-side spacing and your do-not-contact list. No bursts, no risk spikes.
• A public reply — optionally, Hooka replies right under their comment as the post's owner ("Sent you a DM 👀"), which nudges them to check their inbox and shows other viewers the offer is real.

Not ready to go live? Every automation has a dry-run mode: Hooka detects the comments and shows you exactly which DM and reply it would send — without sending anything. Flip it to live when the copy looks right.

How is this different from ManyChat's comment-to-DM?

They sound similar; they're not the same tool. ManyChat automates inbound chat through TikTok's official API — it can respond after someone messages first. Its comment-to-DM for TikTok is available only in a handful of countries, needs a TikTok Business account, and lives inside the official API's 48-hour window capped at roughly 10 automated messages.

Hooka works the other way round: it's proactive and worldwide. It acts as your own connected account — no Business account, no official-API approval, no country restrictions — and sends a real, personal DM to anyone who comments your keyword, anywhere.

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